Toes: Pick A New Marketing Tactic This Quarter

Toes: Pick A New Marketing Tactic This Quarter

It’s easy to get overwhelmed marketing your law practice. The trick is to add one new marketing at a time, while analyzing the effectiveness of all your existing marketing plans on a continual basis.

Snap Judgment: Good Marketing Takes Time and Effort

Snap Judgment: Good Marketing Takes Time and Effort

Good marketing doesn’t happen overnight. You have to lay the groundwork, by putting in the time and effort to build your plan — and, that includes how you engage with your marketing vendors.

Watch It Now: Data Security for the Modern Law Firm

Watch It Now: Data Security for the Modern Law Firm

Law firms are required to keep their online data secure. This seems like a daunting process, but we’be got some practical tips to help you improve your data protection systems.

Singularity: The Importance of Selling One Thing

Singularity: The Importance of Selling One Thing

The general practice of law is dead. It’s just too hard to sell everything. Develop a niche practice, specialize, and market one thing.

On the Regular: Why Your Law Firm Should Maintain a Marketing Publication Schedule

On the Regular: Why Your Law Firm Should Maintain a Marketing Publication Schedule

The key to content marketing for law firms is consistent production of content. The key to consistently producing law firm content is developing and maintaining a publication schedule.