Modern law firm marketing requires the breaking down of barriers between lawyers and legal consumers. The easier you make it for law firm consumers to reach out to you, the easier it will be to convert those individuals to law firm clients.
Effective law firm marketing is mostly about addressing your potential clients’ pain points, and providing basic answers online. Building those answers into your content marketing platform is the first step to becoming a highly sought-after resource.
If you’re only seeking out referrals from other attorneys, you’re missing out on a whole new world of business development. If you haven’t yet, it’s time to reach out to ancillary professionals, who can refer more work to your law firm.
Referral marketing isn’t dead; it’s not on life support; but, it’s no longer a standalone method for marketing a law firm any longer. If you’re too reliant on referral marketing, it’s time to buttress it with an effective online presence.
Creating an effective marketing plan requires you to fully understand how your clients find you. Modern clients find law firms in new ways. Tailoring your marketing toward social media, long tail search and mobile meets law firm consumers where they are now.
Law firms still mostly charge clients on an hourly billing model. Of course, not every hour a lawyer spends is equal. So, it’s a better approach to bill based on value. It works better for you, and for your clients.
It’s essential to refresh your marketing platform from time to time. For law firms, business stagnation is death; and the best way to continually prime the pump for new business is to focus on a continual expansion of your marketing reach.