Gateway: How You Can Build a More Diversified Marketing Program

Gateway: How You Can Build a More Diversified Marketing Program

It’s essential to refresh your marketing platform from time to time. For law firms, business stagnation is death; and the best way to continually prime the pump for new business is to focus on a continual expansion of your marketing reach.

Toes: Pick A New Marketing Tactic This Quarter

Toes: Pick A New Marketing Tactic This Quarter

It’s easy to get overwhelmed marketing your law practice. The trick is to add one new marketing tactic at a time, while analyzing the effectiveness of all your existing marketing plan on a continual basis.

Snap Judgment: Good Marketing Takes Time and Effort

Snap Judgment: Good Marketing Takes Time and Effort

Good marketing doesn’t happen overnight. You have to lay the groundwork, by putting in the time and effort to build your plan — and, that includes how you engage with your marketing vendors.

Watch It Now: Data Security for the Modern Law Firm

Watch It Now: Data Security for the Modern Law Firm

Law firms are required to keep their online data secure. This seems like a daunting process, but we’be got some practical tips to help you improve your data protection systems.

Singularity: The Importance of Selling One Thing

Singularity: The Importance of Selling One Thing

The general practice of law is dead. It’s just too hard to sell everything. Develop a niche practice, specialize, and market one thing.