Analytics

Like-Kind Exchange: Imitation is the Sincerest Form of Flattery, Until It Isn’t

Like-Kind Exchange: Imitation is the Sincerest Form of Flattery, Until It Isn’t

If you want your law firm to last for the long haul, you need to start reaching millenial clients. The good news is that you already have a secret weapon — the millenial attorneys working at your own firm . . . so, support their marketing efforts, as well as their judgment.

Rate of Return: Law Firms Should Update Their Pricing on the Regular

Rate of Return: Law Firms Should Update Their Pricing on the Regular

Law firms should review their rates on at least an annual basis. If they aren’t, they’re losing money. These are some considerations for resetting your rates, and establishing a fee schedule.

.Org: How to Use Scheduling Tools So Your Content Marketing Efforts Don’t Kill You

.Org: How to Use Scheduling Tools So Your Content Marketing Efforts Don’t Kill You

Managing a content marketing program is all about organization. Here are three tips to make sure you stay on top of things.

Gateway: How You Can Build a More Diversified Marketing Program

Gateway: How You Can Build a More Diversified Marketing Program

It’s essential to refresh your marketing platform from time to time. For law firms, business stagnation is death; and the best way to continually prime the pump for new business is to focus on a continual expansion of your marketing reach.

Feels Like the First Time: Why Your Law Firm Needs to Develop a Client Journey

Feels Like the First Time: Why Your Law Firm Needs to Develop a Client Journey

If your law firm onboarding process for new clients consists of taking a retainer and getting an engagement agreement signed, there’s so much more you can be doing to make your new clients feel welcome.

What’s Next: Gideon Will Increase Conversion, Predict Case Results

What’s Next: Gideon Will Increase Conversion, Predict Case Results

Gideon is an intelligent messaging and predictive analytics engine built exclusively for law firms. Gideon allows law firms to increase lead conversion rates and predict case results.