Marketing

Like-Kind Exchange: Imitation is the Sincerest Form of Flattery, Until It Isn’t

Like-Kind Exchange: Imitation is the Sincerest Form of Flattery, Until It Isn’t

If you want your law firm to last for the long haul, you need to start reaching millenial clients. The good news is that you already have a secret weapon — the millenial attorneys working at your own firm . . . so, support their marketing efforts, as well as their judgment.

Get Out: Why Lawyers Love Referral Marketing and Why They Should

Get Out: Why Lawyers Love Referral Marketing and Why They Should

Lawyers focus on in-person, referral-based marketing, kind of because they always have. But, referral marketing is so powerful for attorneys, in part, because it allows them to avoid direct client solicitation rules, and to instead send out an army of referral sources as their mouthpieces.

Great Barrier Reef: Modern Customer Service is About Breaking Down Barriers

Great Barrier Reef: Modern Customer Service is About Breaking Down Barriers

Modern law firm marketing requires the breaking down of barriers between lawyers and legal consumers. The easier you make it for law firm consumers to reach out to you, the easier it will be to convert those individuals to law firm clients.

What’s Your Problem? Marketing a Law Firm Effectively is Simply About Addressing Pain Points

What’s Your Problem?  Marketing a Law Firm Effectively is Simply About Addressing Pain Points

Effective law firm marketing is mostly about addressing your potential clients’ pain points, and providing basic answers online. Building those answers into your content marketing platform is the first step to becoming a highly sought-after resource.

99 Problems, But a Niche Ain’t One: Why Niche Practice Works So Well for Law Firms

99 Problems, But a Niche Ain’t One: Why Niche Practice Works So Well for Law Firms

It’s really hard to start a niche law practice. But, if you sell out, and stick to your guns, you’ll reap the benefits of a focused marketing program.

Rate of Return: Law Firms Should Update Their Pricing on the Regular

Rate of Return: Law Firms Should Update Their Pricing on the Regular

Law firms should review their rates on at least an annual basis. If they aren’t, they’re losing money. These are some considerations for resetting your rates, and establishing a fee schedule.

Inside Out: Why You Need to Seek Referrals from Non-Lawyers, Too

Inside Out: Why You Need to Seek Referrals from Non-Lawyers, Too

If you’re only seeking out referrals from other attorneys, you’re missing out on a whole new world of business development. If you haven’t yet, it’s time to reach out to ancillary professionals, who can refer more work to your law firm.

Short Tail Cat: How Modern Lawyers Find Referrals

Short Tail Cat: How Modern Lawyers Find Referrals

Referral marketing isn’t dead; it’s not on life support; but, it’s no longer a standalone method for marketing a law firm any longer. If you’re too reliant on referral marketing, it’s time to buttress it with an effective online presence.