Messaging

99 Problems, But a Niche Ain’t One: Why Niche Practice Works So Well for Law Firms

99 Problems, But a Niche Ain’t One: Why Niche Practice Works So Well for Law Firms

It’s really hard to start a niche law practice. But, if you sell out, and stick to your guns, you’ll reap the benefits of a focused marketing program.

Short Tail Cat: How Modern Lawyers Find Referrals

Short Tail Cat: How Modern Lawyers Find Referrals

Referral marketing isn’t dead; it’s not on life support; but, it’s no longer a standalone method for marketing a law firm any longer. If you’re too reliant on referral marketing, it’s time to buttress it with an effective online presence.

Long Tail Cat: How Modern Consumers Find Law Firms

Long Tail Cat: How Modern Consumers Find Law Firms

Creating an effective marketing plan requires you to fully understand how your clients find you. Modern clients find law firms in new ways. Tailoring your marketing toward social media, long tail search and mobile meets law firm consumers where they are now.

It Won’t Take Too Long, It’ll Just Take Money: Selling Value

It Won’t Take Too Long, It’ll Just Take Money: Selling Value

Law firms still mostly charge clients on an hourly billing model. Of course, not every hour a lawyer spends is equal. So, it’s a better approach to bill based on value. It works better for you, and for your clients.

.Org: How to Use Scheduling Tools So Your Content Marketing Efforts Don’t Kill You

.Org: How to Use Scheduling Tools So Your Content Marketing Efforts Don’t Kill You

Managing a content marketing program is all about organization. Here are three tips to make sure you stay on top of things.

Gateway: How You Can Build a More Diversified Marketing Program

Gateway: How You Can Build a More Diversified Marketing Program

It’s essential to refresh your marketing platform from time to time. For law firms, business stagnation is death; and the best way to continually prime the pump for new business is to focus on a continual expansion of your marketing reach.

Snap Judgment: Good Marketing Takes Time and Effort

Snap Judgment: Good Marketing Takes Time and Effort

Good marketing doesn’t happen overnight. You have to lay the groundwork, by putting in the time and effort to build your plan — and, that includes how you engage with your marketing vendors.

Singularity: The Importance of Selling One Thing

Singularity: The Importance of Selling One Thing

The general practice of law is dead. It’s just too hard to sell everything. Develop a niche practice, specialize, and market one thing.