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Short Tail Cat: How Modern Lawyers Find Referrals

Short Tail Cat: How Modern Lawyers Find Referrals

Referral marketing isn’t dead; it’s not on life support; but, it’s no longer a standalone method for marketing a law firm any longer. If you’re too reliant on referral marketing, it’s time to buttress it with an effective online presence.

Snap Judgment: Good Marketing Takes Time and Effort

Snap Judgment: Good Marketing Takes Time and Effort

Good marketing doesn’t happen overnight. You have to lay the groundwork, by putting in the time and effort to build your plan — and, that includes how you engage with your marketing vendors.

River of Streams: Why Your Law Firm Needs Google-Adjacent Marketing Channels

River of Streams: Why Your Law Firm Needs Google-Adjacent Marketing Channels

If you’re only spending your advertising capital on Google, it makes sense to start thinking about expanding your marketing to alternative search engines and social media.

What’s Next: Gideon Will Increase Conversion, Predict Case Results

What’s Next: Gideon Will Increase Conversion, Predict Case Results

Gideon is an intelligent messaging and predictive analytics engine built exclusively for law firms. Gideon allows law firms to increase lead conversion rates and predict case results.