content marketing

What’s Your Problem? Marketing a Law Firm Effectively is Simply About Addressing Pain Points

What’s Your Problem?  Marketing a Law Firm Effectively is Simply About Addressing Pain Points

Effective law firm marketing is mostly about addressing your potential clients’ pain points, and providing basic answers online. Building those answers into your content marketing platform is the first step to becoming a highly sought-after resource.

Long Tail Cat: How Modern Consumers Find Law Firms

Long Tail Cat: How Modern Consumers Find Law Firms

Creating an effective marketing plan requires you to fully understand how your clients find you. Modern clients find law firms in new ways. Tailoring your marketing toward social media, long tail search and mobile meets law firm consumers where they are now.

.Org: How to Use Scheduling Tools So Your Content Marketing Efforts Don’t Kill You

.Org: How to Use Scheduling Tools So Your Content Marketing Efforts Don’t Kill You

Managing a content marketing program is all about organization. Here are three tips to make sure you stay on top of things.

Snap Judgment: Good Marketing Takes Time and Effort

Snap Judgment: Good Marketing Takes Time and Effort

Good marketing doesn’t happen overnight. You have to lay the groundwork, by putting in the time and effort to build your plan — and, that includes how you engage with your marketing vendors.

On the Regular: Why Your Law Firm Should Maintain a Marketing Publication Schedule

On the Regular: Why Your Law Firm Should Maintain a Marketing Publication Schedule

The key to content marketing for law firms is consistent production of content. The key to consistently producing law firm content is developing and maintaining a publication schedule.