engagement

Get Out: Why Lawyers Love Referral Marketing and Why They Should

Get Out: Why Lawyers Love Referral Marketing and Why They Should

Lawyers focus on in-person, referral-based marketing, kind of because they always have. But, referral marketing is so powerful for attorneys, in part, because it allows them to avoid direct client solicitation rules, and to instead send out an army of referral sources as their mouthpieces.

Singularity: The Importance of Selling One Thing

Singularity: The Importance of Selling One Thing

The general practice of law is dead. It’s just too hard to sell everything. Develop a niche practice, specialize, and market one thing.