Referral marketing isn’t dead; it’s not on life support; but, it’s no longer a standalone method for marketing a law firm any longer. If you’re too reliant on referral marketing, it’s time to buttress it with an effective online presence.
Creating an effective marketing plan requires you to fully understand how your clients find you. Modern clients find law firms in new ways. Tailoring your marketing toward social media, long tail search and mobile meets law firm consumers where they are now.