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Short Tail Cat: How Modern Lawyers Find Referrals

Short Tail Cat: How Modern Lawyers Find Referrals

Referral marketing isn’t dead; it’s not on life support; but, it’s no longer a standalone method for marketing a law firm any longer. If you’re too reliant on referral marketing, it’s time to buttress it with an effective online presence.

Long Tail Cat: How Modern Consumers Find Law Firms

Long Tail Cat: How Modern Consumers Find Law Firms

Creating an effective marketing plan requires you to fully understand how your clients find you. Modern clients find law firms in new ways. Tailoring your marketing toward social media, long tail search and mobile meets law firm consumers where they are now.

River of Streams: Why Your Law Firm Needs Google-Adjacent Marketing Channels

River of Streams: Why Your Law Firm Needs Google-Adjacent Marketing Channels

If you’re only spending your advertising capital on Google, it makes sense to start thinking about expanding your marketing to alternative search engines and social media.