Referral marketing isn’t dead; it’s not on life support; but, it’s no longer a standalone method for marketing a law firm any longer. If you’re too reliant on referral marketing, it’s time to buttress it with an effective online presence.
It’s essential to refresh your marketing platform from time to time. For law firms, business stagnation is death; and the best way to continually prime the pump for new business is to focus on a continual expansion of your marketing reach.
It’s easy to get overwhelmed marketing your law practice. The trick is to add one new marketing tactic at a time, while analyzing the effectiveness of all your existing marketing plan on a continual basis.
If your law firm onboarding process for new clients consists of taking a retainer and getting an engagement agreement signed, there’s so much more you can be doing to make your new clients feel welcome.