law firms

99 Problems, But a Niche Ain’t One: Why Niche Practice Works So Well for Law Firms

99 Problems, But a Niche Ain’t One: Why Niche Practice Works So Well for Law Firms

It’s really hard to start a niche law practice. But, if you sell out, and stick to your guns, you’ll reap the benefits of a focused marketing program.

Short Tail Cat: How Modern Lawyers Find Referrals

Short Tail Cat: How Modern Lawyers Find Referrals

Referral marketing isn’t dead; it’s not on life support; but, it’s no longer a standalone method for marketing a law firm any longer. If you’re too reliant on referral marketing, it’s time to buttress it with an effective online presence.

Gateway: How You Can Build a More Diversified Marketing Program

Gateway: How You Can Build a More Diversified Marketing Program

It’s essential to refresh your marketing platform from time to time. For law firms, business stagnation is death; and the best way to continually prime the pump for new business is to focus on a continual expansion of your marketing reach.

Toes: Pick A New Marketing Tactic This Quarter

Toes: Pick A New Marketing Tactic This Quarter

It’s easy to get overwhelmed marketing your law practice. The trick is to add one new marketing tactic at a time, while analyzing the effectiveness of all your existing marketing plan on a continual basis.

Watch It Now: Data Security for the Modern Law Firm

Watch It Now: Data Security for the Modern Law Firm

Law firms are required to keep their online data secure. This seems like a daunting process, but we’be got some practical tips to help you improve your data protection systems.

Singularity: The Importance of Selling One Thing

Singularity: The Importance of Selling One Thing

The general practice of law is dead. It’s just too hard to sell everything. Develop a niche practice, specialize, and market one thing.

On the Regular: Why Your Law Firm Should Maintain a Marketing Publication Schedule

On the Regular: Why Your Law Firm Should Maintain a Marketing Publication Schedule

The key to content marketing for law firms is consistent production of content. The key to consistently producing law firm content is developing and maintaining a publication schedule.

Feels Like the First Time: Why Your Law Firm Needs to Develop a Client Journey

Feels Like the First Time: Why Your Law Firm Needs to Develop a Client Journey

If your law firm onboarding process for new clients consists of taking a retainer and getting an engagement agreement signed, there’s so much more you can be doing to make your new clients feel welcome.

What’s Next: Gideon Will Increase Conversion, Predict Case Results

What’s Next: Gideon Will Increase Conversion, Predict Case Results

Gideon is an intelligent messaging and predictive analytics engine built exclusively for law firms. Gideon allows law firms to increase lead conversion rates and predict case results.