Lawyers focus on in-person, referral-based marketing, kind of because they always have. But, referral marketing is so powerful for attorneys, in part, because it allows them to avoid direct client solicitation rules, and to instead send out an army of referral sources as their mouthpieces.
Modern law firm marketing requires the breaking down of barriers between lawyers and legal consumers. The easier you make it for law firm consumers to reach out to you, the easier it will be to convert those individuals to law firm clients.
Effective law firm marketing is mostly about addressing your potential clients’ pain points, and providing basic answers online. Building those answers into your content marketing platform is the first step to becoming a highly sought-after resource.
Referral marketing isn’t dead; it’s not on life support; but, it’s no longer a standalone method for marketing a law firm any longer. If you’re too reliant on referral marketing, it’s time to buttress it with an effective online presence.
It’s essential to refresh your marketing platform from time to time. For law firms, business stagnation is death; and the best way to continually prime the pump for new business is to focus on a continual expansion of your marketing reach.
It’s easy to get overwhelmed marketing your law practice. The trick is to add one new marketing tactic at a time, while analyzing the effectiveness of all your existing marketing plan on a continual basis.