law firms

Get Out: Why Lawyers Love Referral Marketing and Why They Should

Get Out: Why Lawyers Love Referral Marketing and Why They Should

Lawyers focus on in-person, referral-based marketing, kind of because they always have. But, referral marketing is so powerful for attorneys, in part, because it allows them to avoid direct client solicitation rules, and to instead send out an army of referral sources as their mouthpieces.

Great Barrier Reef: Modern Customer Service is About Breaking Down Barriers

Great Barrier Reef: Modern Customer Service is About Breaking Down Barriers

Modern law firm marketing requires the breaking down of barriers between lawyers and legal consumers. The easier you make it for law firm consumers to reach out to you, the easier it will be to convert those individuals to law firm clients.

What’s Your Problem? Marketing a Law Firm Effectively is Simply About Addressing Pain Points

What’s Your Problem?  Marketing a Law Firm Effectively is Simply About Addressing Pain Points

Effective law firm marketing is mostly about addressing your potential clients’ pain points, and providing basic answers online. Building those answers into your content marketing platform is the first step to becoming a highly sought-after resource.

99 Problems, But a Niche Ain’t One: Why Niche Practice Works So Well for Law Firms

99 Problems, But a Niche Ain’t One: Why Niche Practice Works So Well for Law Firms

It’s really hard to start a niche law practice. But, if you sell out, and stick to your guns, you’ll reap the benefits of a focused marketing program.

Short Tail Cat: How Modern Lawyers Find Referrals

Short Tail Cat: How Modern Lawyers Find Referrals

Referral marketing isn’t dead; it’s not on life support; but, it’s no longer a standalone method for marketing a law firm any longer. If you’re too reliant on referral marketing, it’s time to buttress it with an effective online presence.

Gateway: How You Can Build a More Diversified Marketing Program

Gateway: How You Can Build a More Diversified Marketing Program

It’s essential to refresh your marketing platform from time to time. For law firms, business stagnation is death; and the best way to continually prime the pump for new business is to focus on a continual expansion of your marketing reach.

Toes: Pick A New Marketing Tactic This Quarter

Toes: Pick A New Marketing Tactic This Quarter

It’s easy to get overwhelmed marketing your law practice. The trick is to add one new marketing tactic at a time, while analyzing the effectiveness of all your existing marketing plan on a continual basis.

Watch It Now: Data Security for the Modern Law Firm

Watch It Now: Data Security for the Modern Law Firm

Law firms are required to keep their online data secure. This seems like a daunting process, but we’be got some practical tips to help you improve your data protection systems.