Modern law firm marketing requires the breaking down of barriers between lawyers and legal consumers. The easier you make it for law firm consumers to reach out to you, the easier it will be to convert those individuals to law firm clients.
If you’re only seeking out referrals from other attorneys, you’re missing out on a whole new world of business development. If you haven’t yet, it’s time to reach out to ancillary professionals, who can refer more work to your law firm.
Law firms still mostly charge clients on an hourly billing model. Of course, not every hour a lawyer spends is equal. So, it’s a better approach to bill based on value. It works better for you, and for your clients.
It’s essential to refresh your marketing platform from time to time. For law firms, business stagnation is death; and the best way to continually prime the pump for new business is to focus on a continual expansion of your marketing reach.
If your law firm onboarding process for new clients consists of taking a retainer and getting an engagement agreement signed, there’s so much more you can be doing to make your new clients feel welcome.