legal consumers

Rate of Return: Law Firms Should Update Their Pricing on the Regular

Rate of Return: Law Firms Should Update Their Pricing on the Regular

Law firms should review their rates on at least an annual basis. If they aren’t, they’re losing money. These are some considerations for resetting your rates, and establishing a fee schedule.

Short Tail Cat: How Modern Lawyers Find Referrals

Short Tail Cat: How Modern Lawyers Find Referrals

Referral marketing isn’t dead; it’s not on life support; but, it’s no longer a standalone method for marketing a law firm any longer. If you’re too reliant on referral marketing, it’s time to buttress it with an effective online presence.

River of Streams: Why Your Law Firm Needs Google-Adjacent Marketing Channels

River of Streams: Why Your Law Firm Needs Google-Adjacent Marketing Channels

If you’re only spending your advertising capital on Google, it makes sense to start thinking about expanding your marketing to alternative search engines and social media.

What’s Next: Gideon Will Increase Conversion, Predict Case Results

What’s Next: Gideon Will Increase Conversion, Predict Case Results

Gideon is an intelligent messaging and predictive analytics engine built exclusively for law firms. Gideon allows law firms to increase lead conversion rates and predict case results.