marketing campaigns

Toes: Pick A New Marketing Tactic This Quarter

Toes: Pick A New Marketing Tactic This Quarter

It’s easy to get overwhelmed marketing your law practice. The trick is to add one new marketing tactic at a time, while analyzing the effectiveness of all your existing marketing plan on a continual basis.

Feels Like the First Time: Why Your Law Firm Needs to Develop a Client Journey

Feels Like the First Time: Why Your Law Firm Needs to Develop a Client Journey

If your law firm onboarding process for new clients consists of taking a retainer and getting an engagement agreement signed, there’s so much more you can be doing to make your new clients feel welcome.

River of Streams: Why Your Law Firm Needs Google-Adjacent Marketing Channels

River of Streams: Why Your Law Firm Needs Google-Adjacent Marketing Channels

If you’re only spending your advertising capital on Google, it makes sense to start thinking about expanding your marketing to alternative search engines and social media.