referral marketing

99 Problems, But a Niche Ain’t One: Why Niche Practice Works So Well for Law Firms

99 Problems, But a Niche Ain’t One: Why Niche Practice Works So Well for Law Firms

It’s really hard to start a niche law practice. But, if you sell out, and stick to your guns, you’ll reap the benefits of a focused marketing program.

Inside Out: Why You Need to Seek Referrals from Non-Lawyers, Too

Inside Out: Why You Need to Seek Referrals from Non-Lawyers, Too

If you’re only seeking out referrals from other attorneys, you’re missing out on a whole new world of business development. If you haven’t yet, it’s time to reach out to ancillary professionals, who cab refer more work to your law firm.

Short Tail Cat: How Modern Lawyers Find Referrals

Short Tail Cat: How Modern Lawyers Find Referrals

Referral marketing isn’t dead; it’s not on life support; but, it’s no longer a standalone method for marketing a law firm any longer. If you’re too reliant on referral marketing, it’s time to buttress it with an effective online presence.

Long Tail Cat: How Modern Consumers Find Law Firms

Long Tail Cat: How Modern Consumers Find Law Firms

Creating an effective marketing plan requires you to fully understand how your clients find you. Modern clients find law firms in new ways. Tailoring your marketing toward social media, long tail search and mobile meets law firm consumers where they are now.