Messaging

Like-Kind Exchange: Imitation is the Sincerest Form of Flattery, Until It Isn’t

Like-Kind Exchange: Imitation is the Sincerest Form of Flattery, Until It Isn’t

If you want your law firm to last for the long haul, you need to start reaching millenial clients. The good news is that you already have a secret weapon — the millenial attorneys working at your own firm . . . so, support their marketing efforts, as well as their judgment.

Get Out: Why Lawyers Love Referral Marketing and Why They Should

Get Out: Why Lawyers Love Referral Marketing and Why They Should

Lawyers focus on in-person, referral-based marketing, kind of because they always have. But, referral marketing is so powerful for attorneys, in part, because it allows them to avoid direct client solicitation rules, and to instead send out an army of referral sources as their mouthpieces.

What’s Your Problem? Marketing a Law Firm Effectively is Simply About Addressing Pain Points

What’s Your Problem?  Marketing a Law Firm Effectively is Simply About Addressing Pain Points

Effective law firm marketing is mostly about addressing your potential clients’ pain points, and providing basic answers online. Building those answers into your content marketing platform is the first step to becoming a highly sought-after resource.

99 Problems, But a Niche Ain’t One: Why Niche Practice Works So Well for Law Firms

99 Problems, But a Niche Ain’t One: Why Niche Practice Works So Well for Law Firms

It’s really hard to start a niche law practice. But, if you sell out, and stick to your guns, you’ll reap the benefits of a focused marketing program.

Short Tail Cat: How Modern Lawyers Find Referrals

Short Tail Cat: How Modern Lawyers Find Referrals

Referral marketing isn’t dead; it’s not on life support; but, it’s no longer a standalone method for marketing a law firm any longer. If you’re too reliant on referral marketing, it’s time to buttress it with an effective online presence.

Long Tail Cat: How Modern Consumers Find Law Firms

Long Tail Cat: How Modern Consumers Find Law Firms

Creating an effective marketing plan requires you to fully understand how your clients find you. Modern clients find law firms in new ways. Tailoring your marketing toward social media, long tail search and mobile meets law firm consumers where they are now.

It Won’t Take Too Long, It’ll Just Take Money: Selling Value

It Won’t Take Too Long, It’ll Just Take Money: Selling Value

Law firms still mostly charge clients on an hourly billing model. Of course, not every hour a lawyer spends is equal. So, it’s a better approach to bill based on value. It works better for you, and for your clients.

.Org: How to Use Scheduling Tools So Your Content Marketing Efforts Don’t Kill You

.Org: How to Use Scheduling Tools So Your Content Marketing Efforts Don’t Kill You

Managing a content marketing program is all about organization. Here are three tips to make sure you stay on top of things.